Feb. 2, 2026

Happy Anniversary; Let's talk biz

Happy Anniversary; Let's talk biz

vision statements, mission, for-profit, non-profit, board of directors Setting It Straight w/ Ms. Gray is broadcast live Mondays at 7PM ET and Music on W4CY Radio...

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vision statements, mission, for-profit, non-profit, board of directors

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WEBVTT

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The topics and opinions expressed in the following show are

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solely those of the hosts and their guests, and not

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those of W FOURCY Radio. It's employees are affiliates. We

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make no recommendations or endorsements for radio show programs, services,

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or products mentioned on air or on our web. No

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liability explicitor implied shall be extended to W four c

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Y Radio or its employees or affiliates. Any questions or

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comments should be directed to those show hosts. Thank you

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for choosing W four c Y Radio.

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Well, good evening, good evening, good evening. Welcome to another

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segment of Setting it Straight with Miss Gray and her fabulous,

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fabulous co hosts. We're gonna check in with them in

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a minute. We got to go to the throne room

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of grace. First, Lord, we just thank you, and we

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praise you, we give you glory. Lord. You're just you're

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brawing my mind every minute of the day with revelations

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and and and and and and and requests and desires

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coming to pass without beating down the door and praying

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all the time, just thank you God, thank you. You

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just open up, you just make a way out of nowhere.

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You open up doors. I cannot explain. I just thank

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you so much. Lord, We thank you. We thank you

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now tonight and as always, you know, we thank you.

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This is our anniversary month. We thank you for setting

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it straight. We thank you for going on four years

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now of being able to reach your people. And we

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pray that we made a difference. We pray that we

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have done well in your sight, Papa God, and we're

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going to do what we need to do. You are

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the captain, you are the director, you're the producer, you're

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the engineer. You're everything. To us. We're nothing. So we're

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gonna get behind the cross. We get behind the cross,

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and we say, God, do what you do best, which

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is a million trillion things. But set your captains free today,

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be with us tonight. We will sit back and we

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will listen. We will lean in to hear your instruction.

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We will look between the lines and read between the

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lines so we could know what direction we're to head.

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We're headed in despite what the world tells us we

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need to be doing. We love you so much. We

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forever give you all the praise, glory and honor, and

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the mighty matchless, magnificent name, miracleless name, of Jesus, Amen

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and amen, let the church say, hey, okay, I'm sorry. Okay,

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I tell you God, it's fifth so good. He's it's

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been blowing me away. I wow. Anyway, trade First of all,

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let's let's check in with you. How are things going

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with you up there? What kind of degrees we're talking again?

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What did I say?

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Twenty one something?

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Twenty one degrees? Oh god, twenty Oh Lord Jesus, we're

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at forty eight. But anyway, everything is okay. There's no

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mishaps or anything. Everybody's just you know, going about their

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business and trying to be safe and all that good stuff.

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We had a couple of churches down this way to

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kind of close over between here and Tennessee kind of

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close up do things online, you know. So pipes burst

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at one church here locally, so you know they had

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to you know, close down, you know for a minute.

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But then there are people who opted to make church

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stay open, so you know, uh, just pray that they're

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you know, going after people. Miss k you're doing good

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over there. Okay, Oh she's solemn, y'all. She she'll wake

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up in a minute. She'll wake up in a minute.

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But we're just giving God praise, and as we said,

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this is our fourth year. Guys, this is our fourth year.

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Who yeah, hey, I don't have the little congratulatory music.

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But God is good, and uh we pray that we

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you know, we touched lives, but not only touch lives,

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but we made a difference in folks lives. We made you,

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you know, drew you closer to the Lord and help

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to eliminate or reduce some some fears and some doubts

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and things that you had, and made life a little

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bit easier over these past few years. Where's my audience?

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Where's the audience? I'll better check in. Don't be pretending.

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Don't be pretending. I know it's cold, but y'all, don't

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be pretending to get to the car. Do something. Turn

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it on, Turn us on, turn us on. But we

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think we were just so thankful. I can't believe it's

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been four years. It's going by now. We'll talk more

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next weekend next week rather because it they'll be closer

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to the fourteenth. But actually our anniversary date is the fourteenth.

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So but another thing I wanted to talk about, which

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is what happened to me this week. I need you

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all when you have blood work done. Make sure you

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get a copy of that if you're on that. If

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their hospital has patient portals, sign up for those things

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so that you could get your test results, your lab

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results more. You may get them before the practitioner gets them.

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I know I get mine before the doctors have even

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looked at it. So I'm looking at the results and

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you know, and it's good to know. It's good to

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know what's normal, what's abnormal, what's calls for concern, what's

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in the red, the yellow, the green, because then you

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can add that to your prayer list about yourself. Always

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remember that your body is meant to heal, and you've

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got to tell it that. Hey, it evening from Tennessee elder.

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Thank you, Thank you. Please look at your results, read

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over them. You don't have to. Yes, it all fancies,

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all medical terms, but it's gonna give you indicators whether

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you're in the green, you're in the yellow, or you're

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in the red and whatever you're in the red or

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even the yellow. I would encourage you to do your

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own research. Look it up. I googled all my Hello

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ell jandis Oh we got Tennessee twice. Oh uh oh

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amen and amen. Thank you guys, you all don't know

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what it means to us. You really don't, but you

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need to look at your lab results. Okay, stop sticking

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your head in the sand. Number one. Stop believing what

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the doctor's or going along with what the doctors say,

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because you could be taking two or three medications or

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supplements that's targeted at the main thing or one thing,

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and they're canceling out each other. You don't know that,

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but it's canceling out each other. Now, one thing, Google, AI,

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I have to say, AI, it won't lie. I don't

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know if it can't lie. I don't know about that yet.

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But it speaks truth. It tells you exactly good, bad,

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and ugly. The foods that you're eating that can cause this,

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foods that you should eat that can reduce this, they

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can eliminate. Now, AI will say to you, nothing can

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be eradicated, nothing can be it can be reduced, but

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it will never go away. Well, you know that's the

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devil talking. Because we serve a god that sits high

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and looks low. He's the bomb and Gilead. He is

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Jehovah rohe he is the healer. Jesus is the healer.

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So I do it, and I'm thankful that God holy

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Spirit directed me to start looking at that and looking

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at my results and said okay, okay. So when I

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went into my sea, my practitioner, I let her go.

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She went, she looked through everything. She said, okay, okay, okay,

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Oh this is good. This is good. She was, you know,

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and I was like, we were able to have an

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open dialogue. I've let all my practitioners know. I know

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that you're held within constraints. You are held within the box.

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You can only say what you can say without scaring me,

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without scaring me away, without saying, oh my god, I

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know you have to. So I understand that you're in

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your place, but you need to understand me. I'm a

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woman of faith. So I need you to tell me

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what does that mean exactly in Layman's terms, so I

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could take it to my father, which are in heaven.

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Follow it. B is dame because he created me. You

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all didn't. As a matter of fact, that I'm probably

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older than some of y'all. So I need you to

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take your health really, really serious. I need you to

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stop just condemning yourself just because you have You have

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a diagnosis, and it's it's not terminal, but it's like, Okay,

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it's not gonna go anywhere, it's not gonna get any better,

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but we're gonna give you all these ment No, you

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got to push back. You got to push back. And

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now the foods, the Lord has allowed the world to

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evolve to where the food odds are not healthy for

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us anymore. That what you love, that's what you crave,

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is not healthy for you anymore. So he's like, okay,

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I think I got your attention, and you to ask

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him and to eat, you know, eat, you know in

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rations and eating you know, small places. That really does work,

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eating smaller portions, having a snack in between a healthy snack.

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But like you know, your nuts and your walnuts and

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things like that, that does. That's really real. That's really real.

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But you got to stop believing what you hear and

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read between the lines. That's what God has been dealing

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with me this past week. You got to tell my

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people to read between the lines. And reading between the

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lines is like, Okay, it could say oh, this is where,

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this is what you have. However this is lower, this

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is what the normal rain, and it'll say this is

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what you got. Here are your numbers, but look at

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the range. You're within the range. Hello, oh hey, Mickey,

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oh Micky, you changed your face. You're changing your face there, Okay, okay,

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so look, but that's reading between the lines. I've subscribed,

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you know, I'm listening following a couple of odd people

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that God has thrown up on my my uh, on

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my Facebook page. And these are people who really dig

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and really dig and have guests on who talks about

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two controversial stuff. I want to say, he the other

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one say no, it's not asb literally and it got

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facts that got research to back it up. But you

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read between the lines. You gotta read between the line. Okay,

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all right. So and that's also as you study your word,

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as you pray more and intense and with purpose, you

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read between the lines. I'm like, oh, I know what

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you're saying. Oh, I get what you're saying. I see

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where we're headed. Now, okay, we need to pray about this.

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We need to pray about this. I got you, loud

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and clear. Okay, okay, okay, wells promised. We were asked

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last you know, last week, we're asking you all, where's

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the rest of y'all? Now, I know some of y'all

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are listening, and you may be new viewers, new listeners,

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but at least you know type in the chat let

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us know where you're calling from, or you're listening from,

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or you're watching from. You can just put your state.

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You don't have to put your name out there. See

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my others sold Bold Soldiers, they put their name up there.

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They're good. But you could just put Hey, I'm listening

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in from Washington. I'm listening in from Orlando. Let's that

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would be nice. Just tickle us, tickle our fancy for

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a minute. We'd appreciate it. But as promised, we're going

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to talk about starting your own business and what that

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means and what that looks like. Okay, and some things

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you should do now. I think I don't know if

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you caught me when I said, make sure you have

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hitten paper because you're gonna take You need to take notes,

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and for the rest of this series, you need to

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take me taking notes so that you can remind yourself,

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or you go back. If you've already subscribed to the show,

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you'll be easily you can easily find and go back

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and listen and take your notes that way as well. Okay,

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but taking notes is very key because it will it

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creates a road map, and I may be all over

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the place a little bit, so I'm gonna try to

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stay focused. And I know mss Kay who's an entrepreneur.

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Trey runs nonprofits. She's been a part of for profits

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as well, So they're gonna all be able to come

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in and keep me on course, keep me on track,

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but also fill in the blanks too. Feel in, you know,

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so we can make sure that you all walk away

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knowing you know, Okay, Yes, I'm meant to be the boss.

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I'm meant to be an owner, I'm meant to be

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an entrepreneur, or I am meant to rise up in

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the company that I work for because I enjoy my job.

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I know I'm needed here and I could rise up

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rank and don't be afraid to take on a leadership role.

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Now I want to talk about leadership. And I've said

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this forever and I'll say this too. I'm no longer here,

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I no longer have breath in my body. A leader

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is born. I create a leader. I cannot take somebody

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who don't care about people who don't like organization, who

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don't like order, who don't understand you know protocol. Who

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don't understand steps, you can't make them into a leader.

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Because they talk loud or they bully themselves around, don't

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mean that they're leaders. A leader is born. But check

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this out. How did I know? I did not know

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I was a leader? No one ever spoke that into

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my life. I spoke loud, I was articulate, but no

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one ever said, you know what, you're a good leader.

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How did I find out what was already in me?

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The DNA is already in me, That's what I want

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to tell you. The DNA of leadership or a follower

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stay with me, is already in the DNA. And in

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order to be a leader, a great leader, you had

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to be an awesome follower. You have to know how

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to take it. Take command, take orders, take direction, receive direction,

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receive criticism, constructive criticism, hateful criticism. Okay, you got to

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know a protocol. You got to understand the company that

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you work for, what your purpose is there. It's a

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whole lot as a follower. Excuse me, that's important because

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that creates that helps chip away and make you make

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room for you to become the leader that you were

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meant to be in whatever capacity. I'm hoping that makes sense.

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A leader is born you have the DNA. It may

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click later. It clicked later for me, okay, and I

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just happened upon it. I'm at a workshop and I'm like,

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they're not saying that right, that's that's not that's not

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correct there. And then over time working at different jobs,

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when we have retreats, company retreats, we would have to

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be you know, we break down into small groups. And

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I was automatically made the leader because I was the loudest,

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I wasn't able to, I wasn't I didn't fear speaking,

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so always made the leader. I was always made the speaker.

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And I'm like, hmmm, not that I think I know everything,

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but this leading, Okay, I need to take the lead, okay,

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or you know, you get in a group. You know,

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my daughter's going through this and putting on blast, but

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she's in team groups. You know that she goes she's

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just not getting to know her classmates, and you know,

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and she's like, okay, guys, you know what we got

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to do, and she's waiting, okay, we got to do this.

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So automatically she's got to take the lead because her

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grade is riding right now.

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It's due tonight. I'm waiting right now for our PowerPoint.

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Nobody doing it, nobody getting together. See see right now.

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Yeah, I finally got in and a stage and Facebook

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is having issues at the moment. Okay, thank you, thank you,

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Ana stagia. We rebuked that right now in the name

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of Jesus. All technology you line up right now. There's

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no choice in this matter. There's no choice in the

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name of Jesus. Thank you in a stagia. See how

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read it between the lines. See he lay prayer on it.

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Immediately take it out of your hands, take it out

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of Facebook hands. Take it out of the devil's hands.

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While I know the weather could be causing all kinds

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of but the weather you peace be still. My Jesus

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stood up in the bowl and calls told the wind

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to behave Jesus dwells within me. He dwells within us,

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the food, the four or five of us, six of

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us that's on right now. He dwells within us. So

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we could all say peace be still and calm it down. Amen.

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So the next thing, as an entrepreneur, as a business owner,

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you got to know how to delegate. Yes, Facebook would

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not let me in either before either. Okay, all right, Mickey,

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thank you. You got to know how there's some certain

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skill sets that you need that will come along and

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they awaken in you. They literally awaken in you. I

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didn't have to read a book to know that. Okay,

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we're doing a team project. I've got to see which

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what everybody falls in line with. Okay, So you're a

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good writer, you like to keep time, you're a good editor,

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and you immediately know the skill set of your teammates.

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I shared the story with you when I was working

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in mental health and my supervisor marked me down. She

301
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gave me negative points towards delegation, and I said, Catherine,

302
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what are you talking about? You work with the same people.

303
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Who am I going to delegate? My case? Little too? Well,

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you got to do it. So that cost me a

305
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dime or a quarter. That year, I went on vacation

306
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for a week. I came back. She's not only at

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the job an hour early, but she's parked in my

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parking space. And I walk into our little lobby, I said, Katherine.

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She hops up and she's hungry. Me. Oh my god,

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you thank god you're back. Thank god you're back. And

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I'm like what are you doing here? And she said,

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I'm so sorry. I'm so sorry, she said, but how

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is it if we're stetying upout? I have yet to

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unlock my door to my office. She's like, how did

315
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you Your clients didn't come and said, no, I threaten

316
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them and they're not coming back to tomorrow. Don't you

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show up here? Don't you embarrass yourself? Because okay, and

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she's like, oh my goodness. I kept. I said, can

319
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I get in my office please? Because I got I

320
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get here in an hour early for a reason. I

321
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can take my messages. I gotta you know. She sat down.

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She goes, everybody got it? All the client, other clients,

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your teammates, clients came in. None of your clients came in?

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I said, and did you find my teammates? Did you?

325
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Did you?

326
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Did you find them? Did you tell them to go?

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After they I couldn't pay them? I said, and see

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you marked me down because you said I had to

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restart my phone three times. I thought it was me,

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oh missy, oh oh, bless your heart. Bless your heart.

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Or go to YouTube and see if you I don't

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know if you can have access to YouTube. But we're

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on there as well. But you know well I tried

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to warn you, and yet you marked me down, say

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I don't delegate. Now you had to live this for yourself. Sorry,

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I'm just so sorry. I was determined. I made it

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be that move get out of my way. All you

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need is the faith of a mustard seed.

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Seed.

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Look the tightiest seed. You speak to the mountain and

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you tell it to move. Electronits. I don't care who

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or what it is. Market owns the cattle on a

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thousand hills, now, ain't I not? They elect your company,

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amen and amen, so ingredients and meeting on your own business.

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They used to laugh at this, but people who actually

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there were people who were successful at their businesses even

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though they didn't have an office to go into. They

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pick up and get dressed to get the computer, basically

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make up on a zoom call. What let's starting. So

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you discipline as well, okay, in order successful and you

351
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got to be that role model. This is why I

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come in at seven thirty in the morning before the

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agency opened, together to do for the rest of the

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day hard way.

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Sorry to interrupt, miss Gray. There's an echo or something.

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The microphone is is cutting out a little bit on you.

357
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I hear, I hear you talking, but then I hear

358
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it coming backwards.

359
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You know, because I know we know what it is.

360
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It's the feedback because of it's in the house.

361
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Okay, I just wanted to make sure that you I

362
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couldn't hear you all the way.

363
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Huh.

364
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There was portions of what you were saying that I

365
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couldn't hear all the way.

366
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Okay, thank you.

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I'll go back over that, but I think barely. It's

368
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going in and out.

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The devil is a liar. The devil is a liar.

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As I was saying, leadership is born. It's part of

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the DNA, and to be able to understand that, don't

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shriek from it what you're capable of doing. I hear

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the echo now myself. But that's okay, it's gonna be

374
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all right anyway. The next part you need to understand

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is is what you're doing a for profit or nonprofit.

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There are two different sets. There's a lot of similarities,

377
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but there are two different sets. Okay, there're two different things.

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A for profit is where you're making money, you're charging

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a fee and you're making you're making money. A salon

380
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is a for profit business. A lawn business is a

381
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for profit business because you expect to get paid once

382
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the service is done. Okay, Now, there are times when

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your local government, city hall, city government put out what

384
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they call grants, and I wish they had a better

385
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name for it, because everybody think, oh, I could get

386
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a grant. The city's got grants going on. I say, yeah,

387
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but that's for for profit business. And those are contracts

388
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where you bid, You put in a bid for your

389
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for what you would you know, for what you feel

390
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you should charge for the service. They'll put out a

391
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role we need these people, we need electricians, we need plumbers,

392
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we need this, and the best company with the best

393
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bid will get the get the get the contract. So

394
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that's a whole different thing there. So the main thing

395
00:22:22.680 --> 00:22:26.000
you need to really learn or figure out is what

396
00:22:26.079 --> 00:22:29.160
you want to offer. Is it a for profit or

397
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is it a non profit? How do nonprofit businesses make

398
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money to pay for things? Very good? They respond to

399
00:22:35.200 --> 00:22:38.920
grants they can receive, they can they could take donations,

400
00:22:39.279 --> 00:22:43.599
they could receive. The city hall, your city, your commissioners

401
00:22:43.839 --> 00:22:47.240
have what we call discretionary funds where they could just

402
00:22:47.359 --> 00:22:49.880
get that at leisure to whoever. You know, whatever company

403
00:22:49.920 --> 00:22:52.880
agency that comes along is doing a service in the

404
00:22:52.880 --> 00:22:56.400
community and it could range between five and ten thousand

405
00:22:56.480 --> 00:22:59.759
dollars depending on what kind of funds or how much

406
00:22:59.759 --> 00:23:03.839
they have access to. So you mainly get your nonprofits

407
00:23:03.880 --> 00:23:10.759
mainly get their moneys from donations and also grants. Okay,

408
00:23:11.119 --> 00:23:13.319
and we'll talk about that because in order to do that,

409
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you have to be a five on one C three.

410
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You got to you know, be certified by the state

411
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as well as I r S. Here in Florida we

412
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have an agency. Do you need to have all paperwork

413
00:23:27.440 --> 00:23:29.880
in order for non Oh yes, Now let me go

414
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back to some some more of the little guts. Now,

415
00:23:32.680 --> 00:23:35.279
you need a mission statement for your job, for what

416
00:23:35.319 --> 00:23:38.880
you for your organization, your company. You need a name,

417
00:23:39.400 --> 00:23:42.160
You need a mission statement. What's the mission? And you

418
00:23:42.200 --> 00:23:44.720
need goals and objectives on how you're going to reach

419
00:23:44.839 --> 00:23:49.279
that mission. Okay. You need to have a vision. What's

420
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the vision which is long term? Okay? What's on your heart?

421
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What do you feel that you're meant to be you're

422
00:23:56.279 --> 00:24:00.720
meant to do? Okay, I want to do a mission work. Well,

423
00:24:00.799 --> 00:24:03.960
there's not grants out there for mission work so to speak.

424
00:24:04.279 --> 00:24:07.079
It's how your word things. What is mission statement? Where

425
00:24:07.079 --> 00:24:09.480
do you get it from? Well, it comes from your heart, Anastasia.

426
00:24:09.920 --> 00:24:13.240
What's your mission? What's your mission? What are you intending

427
00:24:13.279 --> 00:24:16.759
to do? Who's the population? What is the intent? What's

428
00:24:16.799 --> 00:24:20.440
the need? It comes from within you? What's the what

429
00:24:20.599 --> 00:24:22.720
are the building blocks your business is built upon?

430
00:24:23.640 --> 00:24:28.279
Okay, and can I just say something that I learned.

431
00:24:28.599 --> 00:24:31.920
Mission statement should be something that is not really long

432
00:24:31.960 --> 00:24:34.799
and drawn out. You should be able to say it

433
00:24:35.000 --> 00:24:38.519
like in one one sentence or so, so it's not

434
00:24:38.559 --> 00:24:41.480
like rattling. So it can be very brief, but it

435
00:24:41.480 --> 00:24:44.240
can encapsulate a whole lot of things.

436
00:24:45.200 --> 00:24:48.400
Very good. I think said more than three sentences for

437
00:24:48.599 --> 00:24:55.160
mission statement, maybe two sentences. The mission of ABC Projects

438
00:24:55.559 --> 00:25:00.480
is to provide services for youth aged six to eighteen

439
00:25:01.039 --> 00:25:05.759
who have aged out of the foster care system. Bumma

440
00:25:05.960 --> 00:25:09.039
right there. And then underneath that you're gonna say goal

441
00:25:09.160 --> 00:25:12.960
number one, what what's the service? Service number one? But

442
00:25:13.039 --> 00:25:15.880
you want to label it as goals and objectives. A

443
00:25:16.000 --> 00:25:19.039
goal is is what you're gonna do, what kind of

444
00:25:19.039 --> 00:25:22.119
service you're providing? And the objectives is how you're going

445
00:25:22.200 --> 00:25:22.640
to do it.

446
00:25:24.000 --> 00:25:26.359
Then the vision, if if I got a right to

447
00:25:26.440 --> 00:25:29.960
when you you said that the vision could be that

448
00:25:30.240 --> 00:25:34.000
no child leaving foster care will be homeless.

449
00:25:34.440 --> 00:25:37.519
There you go, or without assert without service? Can or

450
00:25:37.519 --> 00:25:40.839
should anyone run a company? No? I mean how long

451
00:25:40.880 --> 00:25:43.240
does it take to set up a company? Well, it

452
00:25:43.319 --> 00:25:48.680
depends on what would lead to open up opening a company?

453
00:25:48.720 --> 00:25:52.799
Okay, star, can or should anybody run a company?

454
00:25:53.359 --> 00:25:56.480
Should or any No? No, just because you got an

455
00:25:56.519 --> 00:25:59.039
idea doesn't mean that you are set for It doesn't

456
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mean that you can communicate you have communication skills and

457
00:26:02.720 --> 00:26:06.880
negotiation skills, or that you have presentation skills. No. Not

458
00:26:06.920 --> 00:26:11.640
everybody should run a company. All people skills O people? Yeah,

459
00:26:11.759 --> 00:26:12.480
from the companies.

460
00:26:12.519 --> 00:26:14.000
You have to deal with people.

461
00:26:14.559 --> 00:26:17.240
That are a company. You know, you got to have

462
00:26:17.240 --> 00:26:19.519
a board of directors and and things like that. You

463
00:26:19.519 --> 00:26:21.279
can't even talk to the people of you know, you

464
00:26:21.359 --> 00:26:25.480
have no you know. Yeah. Not everybody should try to

465
00:26:25.519 --> 00:26:28.680
open up a business just because they figured that they're

466
00:26:28.680 --> 00:26:30.680
gonna make all this money and they're gonna be all

467
00:26:30.720 --> 00:26:34.160
this No, it takes a lot of work and effort

468
00:26:34.279 --> 00:26:35.119
and commitment.

469
00:26:35.519 --> 00:26:37.519
What was the second question to me, go back, how

470
00:26:37.559 --> 00:26:39.160
long does it take to set up a company?

471
00:26:39.599 --> 00:26:41.680
It depends on what you what you're doing. And now

472
00:26:41.720 --> 00:26:45.759
if it's just an LLC limited liability company, you have

473
00:26:45.839 --> 00:26:47.960
to still get your board of directors. You got to

474
00:26:47.960 --> 00:26:50.519
have some people that you answer to. You got to

475
00:26:50.519 --> 00:26:53.519
get those folks committed. Now, I'm really giving you the break,

476
00:26:53.759 --> 00:26:56.920
the smaller version. Usually when I've helped people smart start

477
00:26:56.960 --> 00:26:59.799
their businesses, I mean we're on the phone or we're

478
00:26:59.839 --> 00:27:02.680
on zoom calls and I'm walking you through these steps.

479
00:27:02.880 --> 00:27:05.079
But I'm just going to give you just a you know,

480
00:27:05.160 --> 00:27:08.079
a pint size look at this, just to see if

481
00:27:08.200 --> 00:27:10.759
where you're, what you're what's on your heart, is what

482
00:27:11.319 --> 00:27:17.759
is worthy of becoming a business or it's just a hobby.

483
00:27:17.839 --> 00:27:20.440
Go ahead, if I can just interject one too, when

484
00:27:20.440 --> 00:27:23.359
you when you're looking at border directors, and you know,

485
00:27:23.519 --> 00:27:26.039
having worked for a different nonprofits, you want to look

486
00:27:26.079 --> 00:27:29.039
at people who have on your board who have certain

487
00:27:29.079 --> 00:27:32.240
expertise that are going to be beneficial to you. So

488
00:27:32.359 --> 00:27:34.319
you might want to look at someone that is good

489
00:27:34.359 --> 00:27:36.720
with grants. You might want to look at someone that's

490
00:27:37.039 --> 00:27:41.960
that's an attorney, that's good with laws and regulations, someone

491
00:27:42.000 --> 00:27:44.920
that might be good with taxes, so you might want

492
00:27:44.960 --> 00:27:46.599
to look at Then you might want to look at

493
00:27:46.640 --> 00:27:51.160
someone that could be the population that you're representing. So

494
00:27:51.240 --> 00:27:54.039
if it's a youth, you might want a youth on

495
00:27:54.079 --> 00:27:56.519
your board. So it depends on just you. So you

496
00:27:56.599 --> 00:27:59.599
just have to kind of strategically look at what is

497
00:27:59.640 --> 00:28:01.839
it you're trying to do. If you're not a person

498
00:28:01.920 --> 00:28:05.960
that has the gift to get out and go get grants,

499
00:28:06.160 --> 00:28:09.319
you definitely want to look at someone that's savvy in

500
00:28:09.400 --> 00:28:12.039
that area. If you want somebody make sure you don't

501
00:28:12.079 --> 00:28:13.920
get in trouble with tax, you want to make sure

502
00:28:13.920 --> 00:28:17.039
that you have someone that is familiar with nonprofit tax

503
00:28:17.440 --> 00:28:20.200
and you know, so just look at the expertise. You

504
00:28:20.279 --> 00:28:24.359
might have some people that fundraising. That's something too with nonprofits,

505
00:28:24.440 --> 00:28:28.920
so they're different nonprofits. Profits that might have an annual event,

506
00:28:29.400 --> 00:28:32.279
some that I've noticed like an annual golfing event where

507
00:28:32.319 --> 00:28:35.519
they're making money one time a year and you have

508
00:28:35.559 --> 00:28:38.640
to pay a certain amount, or these fabulous dinners or

509
00:28:38.640 --> 00:28:43.079
fundraising dinners where you're playing. So anywhere from fifty to

510
00:28:43.119 --> 00:28:47.039
one hundred. It depends on the type of audience, could

511
00:28:47.119 --> 00:28:50.440
be high as thousands of dollars. It depends on how

512
00:28:50.480 --> 00:28:53.680
big your corporate or how big your company is. So

513
00:28:53.759 --> 00:28:55.880
those are different things, and you might want, you know,

514
00:28:55.960 --> 00:28:58.920
somebody that's good in fundraising being able to do that,

515
00:28:59.359 --> 00:29:01.519
So you have to catch a target audience.

516
00:29:01.960 --> 00:29:04.559
Yes, Amen, When I worked for the same company that

517
00:29:04.599 --> 00:29:07.960
when a different the Mental Health Association back home. I've

518
00:29:07.960 --> 00:29:12.079
shared this story with you guys. The lead volunteer, Margaret

519
00:29:12.519 --> 00:29:15.559
was the lead volunteer and people just loved to have

520
00:29:15.720 --> 00:29:20.319
her around. And the Mental Health Association had one annual

521
00:29:20.400 --> 00:29:23.480
gala a year at the Rich Card For twenty years,

522
00:29:23.519 --> 00:29:26.920
they always had one annual gala and they were tabled

523
00:29:26.960 --> 00:29:29.799
one thousand dollar tables, five thousand dollar tables, ten thousand

524
00:29:29.839 --> 00:29:33.279
dollar tables. You would not believe the amount of people

525
00:29:33.359 --> 00:29:36.559
coming to the agency dropping off checks for five thousand dollars,

526
00:29:36.759 --> 00:29:40.279
ten thousand dollars that the Mental Health Association ran their

527
00:29:40.519 --> 00:29:43.279
their budget off of just that gala, even though they

528
00:29:43.279 --> 00:29:46.839
had other miniature projects that had its own had its

529
00:29:46.880 --> 00:29:50.720
own separate funding. My program had its own separate funding

530
00:29:50.960 --> 00:29:53.680
from a family who wanted to They had a mentally

531
00:29:53.720 --> 00:29:57.079
ill child, adult child and it was hard for him

532
00:29:57.079 --> 00:30:00.240
to make friends, and so they created a foundation in

533
00:30:00.279 --> 00:30:02.640
the family name and they wanted to do it. It's

534
00:30:02.680 --> 00:30:06.559
called a compeer program compere where I trained volunteers to

535
00:30:06.559 --> 00:30:09.319
be friends someone with mental illness and they without I got.

536
00:30:09.359 --> 00:30:11.319
I had to get activities I had to I got.

537
00:30:11.359 --> 00:30:16.599
I contacted the local movie theater, the bowling theater, arcade places,

538
00:30:17.279 --> 00:30:20.119
the museums, all that kind of stuff to get tickets,

539
00:30:20.160 --> 00:30:23.519
free tickets, free tickets because we were nonprofit. We got

540
00:30:23.519 --> 00:30:25.799
free tickets so I could give to my volunteers so

541
00:30:25.839 --> 00:30:28.119
they can go out and you know, and have a

542
00:30:28.119 --> 00:30:31.960
friendship well with their buddy. So the folks that funded

543
00:30:32.000 --> 00:30:36.640
my program, the wife, the mother, came to our agency

544
00:30:36.680 --> 00:30:39.079
one morning because she wanted to meet me. She wanted

545
00:30:39.079 --> 00:30:40.880
to meet who was in charge of the program that

546
00:30:40.960 --> 00:30:43.640
she funded, and handed me the thirty five thousand dollars

547
00:30:43.720 --> 00:30:47.279
check which was my salary. She said, I love what

548
00:30:47.319 --> 00:30:49.160
you're doing. What okay? Can you?

549
00:30:49.559 --> 00:30:51.240
Commerce are coming in kind of delayed.

550
00:30:51.279 --> 00:30:52.799
So we're gonna go with the first one, which is,

551
00:30:52.839 --> 00:30:55.359
can you explain why one person should not wear so

552
00:30:55.400 --> 00:30:57.519
many hats at once in a business?

553
00:30:57.880 --> 00:31:01.960
Because it gets it just it's gonna come at you

554
00:31:02.079 --> 00:31:05.359
from all. You can't be the secretary and and and

555
00:31:05.400 --> 00:31:08.839
the director and the program director and and and the

556
00:31:08.880 --> 00:31:13.079
transportation provider, and you've got so many roles that's gonna

557
00:31:13.160 --> 00:31:16.400
roll out. You can it cannot be ran by one person.

558
00:31:16.440 --> 00:31:19.480
And it's always and it's funny you should bring that up. Yes,

559
00:31:19.559 --> 00:31:21.440
how long should you give your business a chance? I'll

560
00:31:21.480 --> 00:31:23.400
get back and get with your elder Jane's and lead

561
00:31:23.559 --> 00:31:28.039
keep doing. Get the question. I've watched I watched these

562
00:31:28.400 --> 00:31:31.480
apocalyptic movies. You know, when the work the world has ended, right,

563
00:31:31.720 --> 00:31:34.960
there's always gonna be somebody that has to be in charge.

564
00:31:35.319 --> 00:31:38.200
Somebody has to step back and say, okay, hey, everybody, okay,

565
00:31:38.240 --> 00:31:41.160
all right, we've all gone through this. We know the situation.

566
00:31:41.559 --> 00:31:43.880
Here's the drill. Now. First of all, we need to

567
00:31:43.880 --> 00:31:46.440
get committees together. We need to get teams. We need

568
00:31:46.480 --> 00:31:49.319
teams to go watching The Walking Dead. See that's why

569
00:31:49.319 --> 00:31:51.839
I watch. I just thank God that he leads me

570
00:31:51.880 --> 00:31:55.279
to watch certain movies because there's so much revelation in them.

571
00:31:55.480 --> 00:32:00.200
Walking The Walking Dead series was so on point when Rick,

572
00:32:00.200 --> 00:32:02.519
who was one of the main leaders, but say okay,

573
00:32:02.559 --> 00:32:04.440
we need to go, we need okay, we need to

574
00:32:04.440 --> 00:32:07.440
find shelter. First of all, we need to know okay,

575
00:32:07.440 --> 00:32:09.440
now we know how to kill the zombies. You know

576
00:32:09.519 --> 00:32:11.599
the walkers, so we know how to kill them. You

577
00:32:11.640 --> 00:32:13.480
got to go for their head. So we got to

578
00:32:13.480 --> 00:32:16.319
go make weapons. We need somebody making weapons over here.

579
00:32:16.480 --> 00:32:18.880
We need okay, we need a scouting team. Now you

580
00:32:18.960 --> 00:32:22.160
all go ahead and go into the world and go

581
00:32:22.559 --> 00:32:25.039
no more than fifty miles and see what the town

582
00:32:25.079 --> 00:32:29.400
looks like. Bring back supplies. We need medical supplies. We

583
00:32:29.480 --> 00:32:31.960
need your food. If there's can goods out there, we

584
00:32:32.039 --> 00:32:37.160
need a portable manual can openers. There you go. I'm

585
00:32:37.200 --> 00:32:40.000
telling you, so there's not a time or place that

586
00:32:40.160 --> 00:32:44.880
somebody that cannot be in charge. But not everybody is

587
00:32:44.920 --> 00:32:47.200
a good leader because you need to be able to

588
00:32:47.279 --> 00:32:52.200
spot the gifts and talent in everybody that you're responsible for.

589
00:32:52.279 --> 00:32:56.359
God bless you that you're responsible for that's around you. Okay,

590
00:32:57.359 --> 00:32:58.240
you know the question.

591
00:32:58.599 --> 00:33:01.759
How should you get your business a chance? I could

592
00:33:01.799 --> 00:33:07.359
answer that. So a lot of people say that you

593
00:33:07.400 --> 00:33:11.359
won't make your profit for real until like year three

594
00:33:12.799 --> 00:33:16.519
because it's so much of you're putting in. But everything

595
00:33:16.519 --> 00:33:19.119
that you're putting in, you're also spending, you know what

596
00:33:19.160 --> 00:33:21.200
I'm saying. So you have to reinvest that money that

597
00:33:21.240 --> 00:33:23.759
you do earn back into your business. To get your supplies,

598
00:33:23.799 --> 00:33:28.000
to get whatever you need or whatever the business is, right, so.

599
00:33:27.880 --> 00:33:31.039
You have to give it a minute. You may see money, Okay,

600
00:33:31.119 --> 00:33:32.640
I earned this, this and this and that. Now you

601
00:33:32.640 --> 00:33:33.680
got to reinvest that back.

602
00:33:34.119 --> 00:33:37.559
So I will say to wait at least three years

603
00:33:37.599 --> 00:33:39.720
to see how it's going and everything.

604
00:33:40.200 --> 00:33:42.200
By then you should have a system.

605
00:33:42.400 --> 00:33:44.759
To where it's like, okay, I need to budget this

606
00:33:44.920 --> 00:33:47.039
so that I could pay for my supplies here putting

607
00:33:47.039 --> 00:33:47.720
this to the side.

608
00:33:47.880 --> 00:33:50.400
Okay, this is the money that I earn. This is

609
00:33:50.480 --> 00:33:53.680
my profit. That's separate, you know what I'm saying.

610
00:33:53.799 --> 00:33:57.119
And to even say, enhance your business if you want

611
00:33:57.160 --> 00:34:01.319
to add anything money to the side for that, yeah,

612
00:34:01.680 --> 00:34:04.000
buy year three ish.

613
00:34:04.039 --> 00:34:07.559
But now that's why out there market yourself.

614
00:34:08.199 --> 00:34:09.440
Oh that's what I follow it.

615
00:34:09.440 --> 00:34:12.320
It'd be like that, but putting yourself out.

616
00:34:12.119 --> 00:34:15.360
There so that you could build that audience and of

617
00:34:15.400 --> 00:34:18.719
course target that audience by your your products or whatever

618
00:34:18.760 --> 00:34:25.159
you're selling, whatever your businesses. Yes, well if you want

619
00:34:25.159 --> 00:34:27.840
to expand upon that one, how long should you give

620
00:34:27.840 --> 00:34:28.199
you business?

621
00:34:28.800 --> 00:34:29.039
Yeah?

622
00:34:29.079 --> 00:34:31.719
And you I'm going to go back kind of circle

623
00:34:31.760 --> 00:34:35.320
back to board of directors. You need I always have

624
00:34:35.519 --> 00:34:38.039
I would like to always like to have somebody from

625
00:34:38.039 --> 00:34:41.760
the sheriff or police department just for protection, just as

626
00:34:41.760 --> 00:34:43.719
though they would go back and say, oh, yeah, I'm

627
00:34:43.719 --> 00:34:46.599
on the board of such as such ABC company. You

628
00:34:46.639 --> 00:34:49.880
know you want an accountant, but the accountant is really

629
00:34:49.880 --> 00:34:52.360
not a technically a board member, but they're part of

630
00:34:52.800 --> 00:34:56.360
your agency because you need somebody to do your annual,

631
00:34:56.639 --> 00:34:58.480
your taxes and stuff on your business.

632
00:34:58.519 --> 00:35:02.039
Okay, way are you ask? Are you answering what power

633
00:35:02.119 --> 00:35:03.000
does the board members have?

634
00:35:03.599 --> 00:35:06.559
No? No, well what type of board member? What trade

635
00:35:06.639 --> 00:35:10.119
was talking about originally? Okay, well that's the next question. Member. Yes,

636
00:35:10.199 --> 00:35:12.400
I'm sorry. See I told you it will be all

637
00:35:12.400 --> 00:35:18.039
over you. Okay, thank you, I appreciate, Yes I did.

638
00:35:18.119 --> 00:35:20.960
I had to. You know, the type of people that

639
00:35:21.000 --> 00:35:24.039
you need on board of directors have the power to

640
00:35:24.119 --> 00:35:26.360
tell to put you out of your business. That's why

641
00:35:26.360 --> 00:35:28.559
you don't need seventeen of them on the board. I

642
00:35:28.599 --> 00:35:31.199
don't need seven members, and you don't need family members

643
00:35:31.239 --> 00:35:33.719
on your board. You could do three. I always like,

644
00:35:33.760 --> 00:35:36.360
I always suggest go with the odd number. Have three

645
00:35:36.400 --> 00:35:39.679
to five board members. No more than that because it's

646
00:35:39.679 --> 00:35:41.679
an odd number. You don't have to it, don't have

647
00:35:41.760 --> 00:35:43.880
to have to break it even break a tie and

648
00:35:43.920 --> 00:35:45.599
all that, it's always going to be an odd number

649
00:35:45.599 --> 00:35:48.400
of voting because they get the vote on the projects

650
00:35:48.440 --> 00:35:51.559
you're going to do, voting on moving forward, voting on

651
00:35:51.639 --> 00:35:55.360
going backwards. They get the vote and they can vote

652
00:35:55.400 --> 00:35:57.760
you out. So that's why you have to be very

653
00:35:57.760 --> 00:36:00.559
careful and very prewerful of who you get on you're board,

654
00:36:00.960 --> 00:36:03.280
because they do have that power. You give that to

655
00:36:03.400 --> 00:36:06.840
them in your bylaws and in your articles of incorporation.

656
00:36:07.159 --> 00:36:10.719
Those are technical forms and templates that you have to

657
00:36:10.760 --> 00:36:13.760
have for any type of company, whether it's an ELLC,

658
00:36:14.239 --> 00:36:16.480
a nonprofit, a for profit.

659
00:36:17.280 --> 00:36:18.800
Somebody said, okay, there you go.

660
00:36:19.320 --> 00:36:22.840
Okay, I ain't welcome start a business, but didn't do

661
00:36:22.880 --> 00:36:25.119
anything with it. Receive letters saying I had to turn

662
00:36:25.159 --> 00:36:27.400
in an annual report, but yet I didn't do anything

663
00:36:27.400 --> 00:36:29.079
with it, so I have nothing to put on an

664
00:36:29.079 --> 00:36:30.920
air your report and if I didn't turn in the

665
00:36:30.960 --> 00:36:33.079
area or to make it be dissolved. That is correct.

666
00:36:33.119 --> 00:36:35.000
That sounds like some biz for us. I don't know

667
00:36:35.000 --> 00:36:37.519
if you're in Florida or not, but some biz governs

668
00:36:37.599 --> 00:36:39.280
us and all you have to do is pay the fee.

669
00:36:39.639 --> 00:36:42.480
You don't have to submit a report, go back in

670
00:36:42.559 --> 00:36:44.280
and go in and look all you have to do.

671
00:36:44.320 --> 00:36:46.360
You just pay to pay the fee for the annual.

672
00:36:46.480 --> 00:36:49.079
You know, quick burnout, trying to do so much too soon.

673
00:36:49.119 --> 00:36:52.639
Thank you, Rowan, thank you. Yes, that's another thing about

674
00:36:52.719 --> 00:36:56.079
not taking on to you know, the whole soul. You're

675
00:36:56.199 --> 00:36:59.039
your company, you're the agency. You don't do that.

676
00:36:59.079 --> 00:37:00.760
You've got some people are capable.

677
00:37:03.679 --> 00:37:04.639
Well yeah, but it.

678
00:37:04.639 --> 00:37:09.199
Depends many has. I think you're to a certain extent

679
00:37:09.960 --> 00:37:10.360
the business.

680
00:37:10.360 --> 00:37:12.480
You got to have experience. If you've got experience, and

681
00:37:13.239 --> 00:37:15.280
you know, worked at a great agency and you had

682
00:37:15.320 --> 00:37:18.960
a great executive director, and they can have some flaws too. Now,

683
00:37:18.960 --> 00:37:22.320
because I've learned from some directors that were you know,

684
00:37:22.440 --> 00:37:24.280
I was like, oh my god, did you get this job?

685
00:37:24.519 --> 00:37:26.679
But I learned what not to do, and it was

686
00:37:26.800 --> 00:37:29.360
valuable for me as I worked, and it had no

687
00:37:29.440 --> 00:37:32.000
idea the Lord would have me to become self employed

688
00:37:32.119 --> 00:37:34.840
one day. I always said, as a social worker, I'm

689
00:37:34.880 --> 00:37:36.840
boots to the ground. I'm gonna be on the ground

690
00:37:36.880 --> 00:37:40.119
with my folk, and had no idea. I was solely

691
00:37:40.239 --> 00:37:44.719
against and sorely against private practice until I remarried and

692
00:37:44.719 --> 00:37:47.000
moved to Orlando. God said this you've got to go

693
00:37:47.079 --> 00:37:49.519
this route. All those people are more people to pay.

694
00:37:49.679 --> 00:37:53.880
How does a business make enough money to pay employees? Well, Anastasia.

695
00:37:57.079 --> 00:38:00.480
Huh I said before you answered that, yes, kind of

696
00:38:00.719 --> 00:38:05.000
speak on that. I feel like people come into play

697
00:38:05.119 --> 00:38:08.840
when you need help. I'll say, like running your business

698
00:38:09.199 --> 00:38:12.960
like of course you being a CEO. But I feel

699
00:38:12.960 --> 00:38:14.599
like it's only gonna come in a place where you

700
00:38:14.679 --> 00:38:17.960
have to pay other individuals when you actually need that

701
00:38:18.039 --> 00:38:20.719
amount of people helping you to And then that's when

702
00:38:20.760 --> 00:38:23.440
the business is having that much money.

703
00:38:23.119 --> 00:38:25.679
To where you can you know, getting the people again,

704
00:38:25.760 --> 00:38:26.960
don't have so many people.

705
00:38:26.679 --> 00:38:29.559
Don't because you have to have job descriptions of everything.

706
00:38:29.639 --> 00:38:31.599
It's a whole thing when you start hiring people and

707
00:38:31.599 --> 00:38:34.119
you're paying people. Don't be giving people, Oh hey, i'm

708
00:38:34.119 --> 00:38:36.159
gonna give you this PRETTYMP. I'm gonna give you twenty

709
00:38:36.199 --> 00:38:38.320
dollars for gas for coming. No, don't do that. You

710
00:38:38.440 --> 00:38:40.599
got to have job descriptions. I mean, it's a whole thing.

711
00:38:40.639 --> 00:38:42.559
I have to sit. I could work with y'all one

712
00:38:42.639 --> 00:38:45.119
on one. Make sure you take my number. You know

713
00:38:45.199 --> 00:38:46.880
I could do this, you know we could, we could

714
00:38:46.920 --> 00:38:49.280
walk it through. But it's a lot of training in

715
00:38:49.320 --> 00:38:53.119
that you could go ahead for right now, look on you,

716
00:38:53.199 --> 00:38:55.360
Oh my god, it's seven forty two. You can look

717
00:38:55.400 --> 00:38:59.440
on YouTube and find free workshops free you know, people

718
00:38:59.440 --> 00:39:02.480
talking about that, you know, freely things like that. Start

719
00:39:02.519 --> 00:39:07.039
with that. Take a look at another thing. I'm just

720
00:39:07.079 --> 00:39:10.639
gonna be disporting out here. That's another thing I always

721
00:39:10.639 --> 00:39:13.519
tell people, you know, whatever it is you want to do,

722
00:39:14.159 --> 00:39:17.039
always see who your competition is in your community. Don't

723
00:39:17.119 --> 00:39:20.000
let that scare you because as a private as a therapist,

724
00:39:20.039 --> 00:39:22.639
individual and family therapists. Do you know how many therapists

725
00:39:22.639 --> 00:39:25.840
are in Central Florida, how many therapists are in Pombach County?

726
00:39:26.199 --> 00:39:28.119
And you think that scared me? No, I know. I

727
00:39:28.199 --> 00:39:31.119
was different. And everybody was either going for the young kids,

728
00:39:31.519 --> 00:39:33.679
or they may go for some you know, up to

729
00:39:33.679 --> 00:39:36.400
age twenties, thirties maybe, But I was for the elderly.

730
00:39:36.800 --> 00:39:38.840
So I stuck out a little bit more because I

731
00:39:38.880 --> 00:39:41.880
was for the elderly. Because everybody thinks that you get

732
00:39:42.000 --> 00:39:44.280
eighty years old, they forget all about you. Yes, trade

733
00:39:44.320 --> 00:39:47.159
talk interrupt me, guys.

734
00:39:46.960 --> 00:39:49.599
There's something that I heard about too. I really don't

735
00:39:49.599 --> 00:39:52.960
know much about it. About crowdfunding. I think that's a

736
00:39:53.000 --> 00:39:56.079
way too, to kind of help get your business. Put

737
00:39:56.079 --> 00:39:58.320
the idea out that and there are people that will

738
00:39:58.360 --> 00:40:01.519
invest in that. Now you have to research it because

739
00:40:01.559 --> 00:40:07.559
I'm not really that's such stuff to kind of find

740
00:40:07.559 --> 00:40:09.760
out what that is. And sometimes you you have to

741
00:40:09.760 --> 00:40:11.599
get people that you trust to kind of help move

742
00:40:11.639 --> 00:40:15.800
it along to market, especially if you're not a person

743
00:40:15.840 --> 00:40:19.320
that's a seller. I'm not a big seller. I can't

744
00:40:19.360 --> 00:40:23.119
sell stuff, but I might know somebody that can or

745
00:40:23.159 --> 00:40:25.559
that's good at that. And so those are some of

746
00:40:25.599 --> 00:40:28.480
the people that you might want to consider having around

747
00:40:28.519 --> 00:40:32.159
you your board members. You might have some people that

748
00:40:32.360 --> 00:40:34.519
have the same vision as you, but you also want

749
00:40:34.519 --> 00:40:36.960
people that are not going to sugar coat that's going

750
00:40:37.039 --> 00:40:39.519
to tell you straight how it is. This is not

751
00:40:39.559 --> 00:40:43.079
gonna work and so but that's that's what your board does.

752
00:40:43.119 --> 00:40:45.599
They work together and they hash it out and then

753
00:40:45.639 --> 00:40:47.800
they present it to you this is what we've come

754
00:40:47.880 --> 00:40:50.320
up with, and then they vote on it. But those

755
00:40:50.320 --> 00:40:52.679
are just you just have to kind of research that.

756
00:40:52.800 --> 00:40:54.920
But bring on folks that are going to help move

757
00:40:54.960 --> 00:40:58.440
your business along or your nonprofit.

758
00:40:58.039 --> 00:41:02.440
Alone, and don't do don't don't get into paying your

759
00:41:02.440 --> 00:41:07.119
board members. That's always never ended well. That never ends well.

760
00:41:07.559 --> 00:41:09.239
So don't get into that because you got to get

761
00:41:09.280 --> 00:41:11.280
the shares and all that kind of that's got to

762
00:41:11.280 --> 00:41:13.199
be written in your bylaws and your articles are in

763
00:41:13.280 --> 00:41:15.800
court that you have paid paid board members and all that.

764
00:41:15.840 --> 00:41:19.039
Don't don't go that route. That just never ends well

765
00:41:19.280 --> 00:41:22.679
and it's just muddles things. Now for now, let's say

766
00:41:23.079 --> 00:41:23.840
go ahead and.

767
00:41:23.960 --> 00:41:26.039
I just energy and one more saying. And you might

768
00:41:26.119 --> 00:41:29.159
look at people who are retired that looking for something

769
00:41:29.199 --> 00:41:31.159
to do to be on your board, and they might

770
00:41:31.199 --> 00:41:33.360
not want anything full time, but they still want to

771
00:41:33.440 --> 00:41:37.079
use the expertise. Don't go after those retirees or people

772
00:41:37.159 --> 00:41:38.360
that volunteer or.

773
00:41:38.280 --> 00:41:39.880
Just want something to do.

774
00:41:39.880 --> 00:41:40.840
Don't discount that.

775
00:41:41.679 --> 00:41:47.400
I'm sorry now, don't waste their time either. I also started, okay,

776
00:41:47.800 --> 00:41:50.119
so started an online community. I call it Country Corners

777
00:41:50.159 --> 00:41:55.079
Gazette Country Corners Okay, which again I really didn't do

778
00:41:55.119 --> 00:41:57.960
anything with it, not much getting much engagement. Well, it

779
00:41:57.960 --> 00:41:59.760
depends on what it is. Is that a is that

780
00:41:59.840 --> 00:42:03.280
a publication the gazette Is that like a newspaper.

781
00:42:03.800 --> 00:42:07.039
I think it's social media wise, because if you haven't

782
00:42:07.039 --> 00:42:10.960
gotten any engagement, then you haven't found you haven't hit

783
00:42:11.000 --> 00:42:14.039
your audience for real, like you need to for.

784
00:42:14.159 --> 00:42:17.079
Social media right now. You could go and find different

785
00:42:17.119 --> 00:42:20.719
types of groups, you know, I I what was it

786
00:42:20.760 --> 00:42:22.880
that I went and I looked on Facebook? There was

787
00:42:22.920 --> 00:42:27.719
different types of groups to join. Business like we were

788
00:42:27.760 --> 00:42:30.000
doing the pop up shops. So you know, if I

789
00:42:30.039 --> 00:42:31.559
want to do pop up shops, I need to let

790
00:42:31.599 --> 00:42:33.920
business people know we're doing the pop up shops. I

791
00:42:33.920 --> 00:42:36.639
can't just let the lay person who sell eyelashes, No,

792
00:42:37.000 --> 00:42:39.159
I need the people who are out there doing businesses,

793
00:42:39.440 --> 00:42:41.400
you know and stuff. So I went into their things

794
00:42:41.400 --> 00:42:43.480
and say, hey, here's come to and I put the

795
00:42:43.519 --> 00:42:45.719
flyer in there. Hey, come to this pop up shop,

796
00:42:45.800 --> 00:42:48.280
come and join you know this, this is what we're doing.

797
00:42:48.360 --> 00:42:53.440
So there's so many creative way now as you have

798
00:42:53.519 --> 00:42:56.159
to step outside of that as well, because I feel

799
00:42:56.159 --> 00:42:59.920
like if you're not advertising it or you know, saying

800
00:43:00.159 --> 00:43:03.400
meaning behind it, behind it, what's your mission behind creating

801
00:43:03.519 --> 00:43:06.119
you know this online community and stuff like that, people

802
00:43:06.159 --> 00:43:07.960
are not going to technically look into it.

803
00:43:08.000 --> 00:43:10.639
But you have to overly put yourself out there.

804
00:43:10.719 --> 00:43:13.719
Especially you have to know the algorithm, what times people

805
00:43:13.800 --> 00:43:17.480
are up to even post anything about this thing, like

806
00:43:17.519 --> 00:43:21.199
six am twelve. I believe like after five sist o'clock

807
00:43:21.239 --> 00:43:23.079
and stuff like that are good times to post so

808
00:43:23.119 --> 00:43:25.039
that you could get that engagement because that's when people

809
00:43:25.079 --> 00:43:27.480
are actually on that particular social media.

810
00:43:27.559 --> 00:43:28.360
So you also have.

811
00:43:28.360 --> 00:43:30.559
To know the algorithm of the social media that you're

812
00:43:30.599 --> 00:43:34.400
advertising on or have created that he said or she yes,

813
00:43:34.559 --> 00:43:36.559
kind of like a newspaper book online.

814
00:43:37.000 --> 00:43:39.360
So yeah, just average okay.

815
00:43:39.800 --> 00:43:42.320
Have to know when to post certain things, I feel,

816
00:43:42.360 --> 00:43:46.119
because the algorithm will get your thing lost real quick,

817
00:43:46.639 --> 00:43:48.639
Like somebody goes on our Facebook and boom and just

818
00:43:48.639 --> 00:43:51.880
reloads and like none of your stuff, you know, is

819
00:43:52.159 --> 00:43:55.559
opping up because you're not posting at a decent time

820
00:43:55.719 --> 00:44:00.599
of when people are engaged on that social media real quick.

821
00:44:00.639 --> 00:44:06.039
With an online newspaper e newsletter type thing, I would

822
00:44:06.119 --> 00:44:09.320
go I would go for just a subscription type thing.

823
00:44:09.719 --> 00:44:12.280
So that's a for profit situation. I would go for

824
00:44:12.360 --> 00:44:15.880
that because nobody's gonna sit and read the whole thing online.

825
00:44:16.599 --> 00:44:18.039
They don't have their attention span.

826
00:44:17.880 --> 00:44:21.320
For people test now, Like that's why people are doing

827
00:44:21.400 --> 00:44:23.119
videos and stuff and it needs to be under a

828
00:44:23.119 --> 00:44:25.679
minute because some people if you got a whole bunch

829
00:44:25.679 --> 00:44:27.239
of edits inior video that's cool.

830
00:44:27.280 --> 00:44:30.280
People will engage with you. It has to be cool,

831
00:44:30.639 --> 00:44:31.159
no offense.

832
00:44:31.239 --> 00:44:34.719
But like you know, I catching like a great grabber

833
00:44:34.880 --> 00:44:37.519
something that you say that's like, oh, let me read

834
00:44:37.559 --> 00:44:39.119
this real quick, because people are.

835
00:44:39.000 --> 00:44:39.559
Not doing that.

836
00:44:39.599 --> 00:44:42.639
And again, we have a lot of young individuals out

837
00:44:42.639 --> 00:44:46.360
here and they're just gonna scroll past everything all willy nilly.

838
00:44:46.760 --> 00:44:50.239
It needs to be eye catching, like that's very important,

839
00:44:50.280 --> 00:44:51.960
especially if you do want to start a business and

840
00:44:52.000 --> 00:44:54.559
stuff like that and put yourself out there. You got

841
00:44:54.559 --> 00:44:57.079
to have a mean grabber and catch that person's attention

842
00:44:57.239 --> 00:44:58.840
in at least thirty seconds.

843
00:44:58.880 --> 00:45:00.079
Like it needs to be thirty.

844
00:44:59.840 --> 00:45:02.079
Si it's flat because you will lose them once it

845
00:45:02.119 --> 00:45:04.519
goes unless you're doing like a storytime or something like that,

846
00:45:04.639 --> 00:45:05.480
keep that ten minutes.

847
00:45:05.519 --> 00:45:07.960
People love business people love to be nosy.

848
00:45:08.159 --> 00:45:09.119
So if you a.

849
00:45:09.000 --> 00:45:12.280
Story time tyber teller, by all means exceed that.

850
00:45:12.360 --> 00:45:17.800
But yeah, go ahead, okay, And I just want to

851
00:45:17.800 --> 00:45:20.760
say this quick. Sometimes you can think outside the box.

852
00:45:20.840 --> 00:45:22.880
You can have like an online pop up shop to

853
00:45:22.920 --> 00:45:26.000
sell your goods. And the other thing is that you

854
00:45:26.239 --> 00:45:29.280
have to take in consideration some people who have insomnia,

855
00:45:29.719 --> 00:45:31.960
you might have a target ice were up at night

856
00:45:32.000 --> 00:45:34.480
and looking for something. So that's all I have to say.

857
00:45:34.679 --> 00:45:39.639
Those three o'clock one o'clockers, they're on there. I come

858
00:45:39.760 --> 00:45:42.880
up with some good ideas, but really but don't really

859
00:45:42.920 --> 00:45:45.800
have any guidance or direction. Get the ideas, but sell them,

860
00:45:45.840 --> 00:45:47.599
act on any of them.

861
00:45:47.840 --> 00:45:50.519
Yeah, okay, we'll see. That's the first part. If you

862
00:45:50.639 --> 00:45:54.800
got to follow through. You have just got to follow through.

863
00:45:55.039 --> 00:45:57.679
Once you started. You have an idea, write it down.

864
00:45:57.719 --> 00:46:00.039
See if you can get a mission statement out of it.

865
00:46:00.119 --> 00:46:02.559
Your statement? How would you do those things? We're gonna

866
00:46:02.559 --> 00:46:06.320
continue this next week, same time, same station, when you

867
00:46:06.400 --> 00:46:10.119
have a fun time. Coach bas, y'all be safe, be saved.

868
00:46:10.119 --> 00:46:11.000
You loved night night.

869
00:47:01.079 --> 00:47:01.119
He